How to create a business newsletter
1. Define one goal
Choose one main action: discover an update, read content or request information. Clear campaigns avoid competing calls to action.
2. Look after your list
Import contacts with a valid legal basis. Organise them by interest and keep source and consent evidence where required. Always respect unsubscribes.
3. Design for mobile reading
Use a clear hierarchy, readable text, image alternatives and tap-friendly buttons. Avoid putting all information in an image.
4. Review before sending
Check the subject, preheader, sender, links, mobile layout and unsubscribe. Send an internal test and review unique recipients.
5. Learn and improve
Measure clicks and meaningful actions. Opens are indicative: blocking and preloading can distort the data. Compare campaigns with similar goals.